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Connecting the dots between marketing, evaluation & implementation

We believe that the podcast will help the security community to understand more about architecture in general, to learn about the vendor’s approach to industry problems and most importantly guide companies in their journey when they decide to evaluate or implement a solution.
RECENT ITEMS
Evolution of Go-to-Market – Partner Enablement 02

Evolution of Go-to-Market – Partner Enablement 02

Brian Laing
August 28, 2020

“Eighty percent of what?” I hear you say. Exactly. Most people agree that just showing up equates to eighty percent simply because a gut level it sounds right, but they will not be able to quantify the value of the Pacman Principle or what showing up

Evolution of Go-to-Market – Partner Enablement 01

Evolution of Go-to-Market – Partner Enablement 01

Brian Laing
August 28, 2020

“Eighty percent of what?” I hear you say. Exactly. Most people agree that just showing up equates to eighty percent simply because a gut level it sounds right, but they will not be able to quantify the value of the Pacman Principle or what showing up

Evolution of Go-to-Market – Product Alignment

Evolution of Go-to-Market – Product Alignment

Brian Laing
August 28, 2020

Your goal is to sell products that deliver value to your buyers. The buyer’s goal is to find and purchase a product that improves their security, or one that offers an equal level of security at a reduced total cost of ownership.

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